Welcome pack Lundbeck

The pharmaceutical laboratory Lundbeck wanted to find communication elements for its medical sales representatives and office employees, as well as for its customers.

Ademafi's Solution

We thought about different corporate gadgets for each of the laboratory’s target audiences, always bearing in mind the regulations in force.

For the medical visitors we created a sturdy and ecological bag, made-to-measure, for them to carry all the documents they need in their daily work: this bag was unique in terms of its proportions and material. We also produced a laptop case, a useful corporate item.

For office workers we came up with an element that would help the environment: a refillable bottle for the desk. Also, we designed and produced made-to-measure cases and a customized cord, for when they received the company telephone and tablet.

For the end client, we designed notebooks with special dimensions (different from the standard a4 or folio), with stitched binding, opening wide to make writing easier, and with a soft-touch finish. The marking of the logo has a glossy finish. Other elements that we thought of for a doctor’s desk were pens, with a soft finish, printed with the company logo, and usbs with a case in the shape of the brand symbol in a leather finish.

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